The internet is revolutionary because it renders it easy for us to make contact with people we don't know and, better yet, those who don't necessarily live within the Dudley travel-to-work area/look like trolls/cite assembling Airfix models as their favourite hobby even though they're 43, etc.A positive article could so easily have been based on the above. "Internet dating is great because you can find someone who fits perfectly with you rather than forcing you to choose from the dolts who you happened to be born near!" That's something about Internet dating that's actually new.
Online dating is, Ariely argues, unremittingly miserable. The main problem, he suggests, is that online dating sites assume that if you've seen a photo, got a guy's inside-leg measurement and star sign, BMI index and electoral preferences, you're all set to get it on ¨¤ la Marvin Gaye, right? Wrong. "They think that we're like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. But it turns out people are much more like wine. When you taste the wine, you could describe it, but it's not a very useful description. But you know if you like it or don't. And it's the complexity and the completeness of the experience that tells you if you like a person or not. And this breaking into attributes turns out not to be very informative."So, a guy flogging his new online dating website is badmouthing existing online dating sites.
So he decided to set up a website that could better deliver what people want to know about each other before they become attracted.
Behavioral economics has shown that the dating market for singles in Western society is grossly inefficient, especially once individuals exit high school or college, he explains.I thought part of the fun of the "dating market" is its inefficiency. But maybe I'm just not desperate enough to understand.
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posted by Horace Rumpole at 6:07 AM on February 7, 2012 [33 favorites]